Given the market size of annual donations to US charities of ~$390B 3, Go-Fund Me has a massive opportunity to help facilitate more targeted safe transactions between parties and the ability to create new campaigns conveniently. As a result, these campaigns which traditionally would have reached a handful of individuals can indeed be engaged with by the masses cutting across social networks. By allowing campaign creators and supporters to share the programs which they are passionate about with their communities, this will reinforce a sense of trust and validity to both the platform and campaign. Go-Fund Me leverages crowdfunding and social networks to break down barriers between those in need of funds and those available to help them, by making these connections happen seamlessly across platforms. Therefore, Go-Fund Me is focused on establishing trust, sense of community, and transparency across both sides of the marketplace which in turn encourages repeat donations and campaign creation. Likewise, as a beneficiary, if there is a campaign established on their behalf and the organizer fails to deliver any of the funds Go-Fund Me will donate the difference 2. To be successful in this space, Go-Fund Me quickly realized the importance of developing a deep sense of trust and accountability on both sides of the platform.Īs a result, the internally established Trust & Safety teams work to protect donors against fraud through mechanisms like a donor protection guarantee, which refunds donations if something is off with the recipients’ campaign 2. Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪt the core, Go-Fund Me is a matching service acting as an intermediary between potential donors and recipients providing both parties a platform to interact and transact according to the areas of interest.

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